Marketing consulting
for Service-Based Businesses
Strategic clarity and high-quality execution—without the full-time hire.
how i can help
I work with service-based businesses in two ways:
Strategic consulting for companies that need marketing clarity—I'll audit what's working, help you figure out priorities, and create a clear 90-day roadmap. I can also provide ongoing monthly guidance to keep you focused.
Project-based work for businesses that need high-quality execution on specific initiatives—including customer case studies, video campaign management, content strategy, and brand messaging.
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Get a clear 90-day plan for what to focus on:
I'll audit your current marketing, figure out what's working and what's not, and give you a prioritized action plan for the next 90 days.
What you get:
Comprehensive marketing audit
Analysis of what's working (and what's wasting time)
Strategic recommendations based on your business goals
90-day prioritized roadmap with specific tactics and timelines
Presentation call where we walk through everything
Timeline: 3-4 weeks
Perfect for: Companies that need strategic direction but don't have a full-time marketing leader.
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Ongoing guidance without the full-time hire:
For companies that want consistent strategic support after the roadmap (or instead of it).
What you get:
Monthly strategy sessions to review performance and priorities
Guidance on campaigns, messaging, and marketing decisions
Review and feedback on your marketing initiatives
Help managing agencies or vendors
Email/Slack support between meetings
Format: Monthly retainer, 10-15 hours
Perfect for: Companies/business owners that need someone to keep them focused and make better marketing decisions faster.
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High-quality execution on specific initiatives:
Sometimes you need someone who can just handle a complex project well—from strategy through delivery.
Projects I take on:
Customer case studies that showcase real results
Thought leadership content (white papers, articles, blog posts)
Video campaign management (creative concept to completion)
Brand messaging and positioning
Content strategy and planning
Website and marketing copy review
Format: Project-based, custom scope
Perfect for: Marketing leaders who need high-quality execution on specific initiatives without hiring full-time.
Why Work With Me
I’m Grace—a marketing consultant based in San Diego.
I enjoy solving problems, bringing order to chaos, and helping businesses figure out what to focus on. I'm thoughtful about both the message and how it's presented.
I've worked in both large corporate environments and small businesses—so I understand strategic marketing at scale and what it's like when every decision counts. Now I bring both of those perspectives to growing service-based businesses.
What past colleagues say: I deliver high-quality work without needing constant oversight. I'm detail-oriented without being slow. I make complex projects manageable. And I make your life easier, not harder.
My background: I spent 6.5 years in marketing at CorVel (publicly-traded, $236M revenue), working directly with the VP of Marketing on brand messaging, content strategy, and campaigns. I created customer case studies and thought leadership white papers, led creative direction on video projects from concept through completion, and presented social media strategy to C-suite executives.
I have also led sales and operations for a high-end floral events company, managing large-scale events and client relationships.
Whether you need strategic clarity or project execution, I can help!
Who i work with
Service-based companies (professional services, agencies, healthcare, insurance, events)
Businesses that have some marketing happening but lack clear strategy and direction
Marketing leaders who need project support without hiring full-time
If you're a growing service-based company that needs strategic clarity or high-quality execution—let's talk.
“Before working with Grace, I was constantly second-guessing my messaging, my pricing, and how to position myself. Grace took my wordy, abstract ideas and turned them into tangible, marketable offerings. She understood my vision and translated it into something concrete that reflected my goals and the heart of what I wanted to create.”
— Lauren Nikiel, Documentary Family Photographer | Marketing Consulting Client
